Whish Beauty is expanding its reach at Ulta – it’s been picked up by all of its 765 stores in the U.S. and will complete its national roll out March 15th.

Whish Beauty is based in Scottsdale, Arizona, and markets body treatments that are made with organic ingredients. The brand is known for its natural, efficacious body products clinically formulated to treat a variety of skin issues.

To promote the new partnership, Whish Beauty will launch a Hand Remedy Cream exclusively at ULTA Beauty, and will launch its signature collection of hero SKUs inclusive of its Shave Crave Shave Cream, Body Butter, Hair Inhibiting Gel, Sugar Scrub, Body Oil, and Bath & Body Gel in an exclusive Blue Agave flavor.

The brand’s colorful packaging includes brightly colored tubes, and clear bottles designed to show the brightly colored products inside. Black is used as a graphic element, with both cartons and round paperboard tubes as secondary packaging.

Whish Beauty founder Jesse Werner said: “ULTA’s strong commitment to an enjoyable customer experience as well as its wide variety of innovative brands makes us extremely proud to be part of the ULTA Beauty family.”

Janet Taake, ULTA Beauty chief merchandising officer, added: “The national launch of Whish at ULTA Beauty reflects our ongoing commitment to offer the innovative products our guests have come to expect. We are excited to introduce Whish’s extensive, solution-oriented range because it truly meets the needs of our guests looking for an elevated body care experience.”

Photo: Whish Shave Crave Shave Cream in clear bottles with pump dispensers. The brightly colored products represent each of the 5 scents, Pomegranate, Blueberry Mint, Almond, Lemongrass, and Papaya Coconut.